SEO Internal Measures: What are they?SEO measures are grouped into two. They are internal measures and external measures. An expert SEO and PPC agency would naturally start SEO with internal measures. Any site that desires to rank high in search engines must first ensure that they understand internal measures and how they work.
What are Internal SEO Internal Measures?These are measures taken for a site’s content. Internal measures are grouped into three. The first is crawling measures. This is designed to enable search engines to find content easily. The second is index measures. They help search engines to understand the content. The third is ranking measures. These enable the search ranking.
Content SEO and SEO Internal Measures
Technical SEO and SEO Internal Measures
Why is SEO Internal Measures important?The major reason for the implementation of SEO internal measures is to make it possible for Google to correctly identify a website and list the same in the search index. Google usually displays pages in the search results through three different processes. These are:
- Crawler gather the website information
- Register the gathered pages within the search index, and
- Determine the site’s web ranking
Tips for Crawl OptimizationSite evaluation and search ranking are established by a robot known as a Google crawler. This robot crawls through a site to read the content. That means that if you want the crawler to crawl through every page on your site without any delay, you need a professional organic SEO services company to help with the design of your site.There are two terms associated with the crawler. The first is crawler-ability, which refers to how easy it is for the crawler to navigate through a site. The second is crawl optimization, which means the process of improving the crawler. Here are the measures that an SEO and PPC agency can take to improve crawl optimization:
- Simplify the link structure on your site
- Use breadcrumb trail settings
- Send XML sitemap
- Use Robots.txt settings