A Simple Guide to Broken Link-Building - TWOROCKS OÜ

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A Simple Guide to Broken Link-Building

A Simple Guide to Broken Link-Building

As hosting expires, millions of links get broken daily. Websites also get messed up when they try to migrate. Mistakes also occur when typing in the search engine. All these scenarios provide consistent opportunities for link building for SEO. For a start, broken link-building has been around for many years. It is not a new phenomenon but it is a tactic used by many search engine optimization companies. The interesting part is that it cannot be exhausted. The internet will continue to have new broken links and professional SEO experts will continue to take advantage of it.

What is Broken Link-building?

Before delving into the guide on how to maximize broken link-building, it is important to understand what it is in the first place. Broken link-building is an effective and easy way to get back-links to your site. When you find a broken link on a site, the next appropriate thing to do is to get in touch with the owner and inform them. This is more like doing them a small favor by pointing out that they have a broken link. For this, the site may return the favor and include a link to your site in their content. The strategy behind this is the principle of reciprocity, which is one of the principles of influence.

Guide on How to Maximize Broken Link-Building

As mentioned, broken link-building has been in the system for several years and many professional SEO experts use it to their advantage. In this part, we will look at the best way to maximize the broken links you have found and turn them into a goldmine for your site.

The More Broken Links you find the Better

If an SEO web design company wants to take advantage of broken link-building, it should be ready to scale the process. This tactic is different from different promotion methods, such as email outreach because it does not record a high success rate. In some cases, you may get only five to ten links from every one hundred emails you send. Although it is decent enough, it is not the best. It means if you are sending just a few emails, you may never see any real result from using a broken link-building approach.

Steps to Find Broken Links

Start with your Targets

As it has been established, the first step in this tactic is to find broken links. Although there are different methods to find broken links, search engine optimization companies use the most effective method, which is to start with your tags. To do this, follow the tactics below:
  • Select a specific domain
  • Find sites within your niche
  • Search based on keywords

Create impressive Content

You need content for broken link-building. There are different methods you can go about this also. First, you can request that your SEO web design company create the content first. Next, you can go ahead to search for relevant web pages with broken links. When you have found some that relate to your content, you can send the web owner an email to notify them of your content and informing them that their link is broken. You can also choose to engage your targets in exchange for links. To do this, you will need to get their correct contact information and send a specified email to them. Make sure you do not send emails to generic email addresses or use generic contact forms. You may not get any response on these.