Two Major Disturbing Trends in Japanese WebsitesThere are currently two Japanese site trends that look great right now. Without a doubt, implementing the same on your site may have short-term positive impacts on your site. Unfortunately, many SEO content writing services providers do not consider the adverse effects on business results in the long run when they adopt the trends.The major negative effect of these trends is on your SEO. Any organic SEO company that adopts these trends for their clients’ website would adversely affect the clients’ SEO, cause unnecessary complexity, and reduce the conversion optimization of the sites.
What are these Disturbing Trends?In this part, we will look at the two Japanese site trends and their effects on the digital marketing strategy as well as the overall business results of an enterprise. Understanding the long-term effects of these trends will help a B2B SEO agency take caution when trying to apply them.
Trend One: The One-Page SiteTraditionally, an organic SEO company designs websites in series of pages where are home page, service pages, FAQ page, Price page, Contact Us page, and a Blog page, where SEO content writing services and skills are crucial. When users click on the links and menu buttons, they are redirected to different pages on the site.However, with the idea of a single-page site, all elements in the multiple-page website are compressed into a single page. When a user clicks on Buttons, Links, OR Menus, they are not redirected to another page on the site, rather, the site uses a scroll effect to take them to where the content they are looking for is located. The general effect is very nice and aesthetically, it looks great.
Why is a One-page Site a Bad Trend?
- It is bad for SEO
- It is bad for tracking users with Google Analytics
- It is bad for the reasons of performance of the site
Trend Two: Separate Mobile PagesWhy do you need separate URLs for your mobile pages? Websites developers prefer to develop separate desktop and mobile pages for websites for various reasons. It is understandable in a standard Western scenario where Responsive Website Design is prevalent. With this technique, a page layout will automatically adjust to the height and width of a device.Most WordPress themes and other CMSs are responsible for a nice layout for mobile, tablets, and desktops. However, Responsive Web Design is not prevalent in Japan. Many Japanese websites come with small images, lots of texts, flashing items, and numerous narrow columns. When these get on smaller screens, they are distorted and make it look unpleasant to the eyes.
Why is Separate Mobile Pages Bad?
- It is bad for SEO
- It is also poor for measurement
- Adds complexity